As an army of shoppers hit the high-street, Christmas is McDonald’s busiest time of year. 

In the coffee world, festive cups are the signifiers of the start of Christmas. 

Consumers talk about and share brands on their Instagram and see them as an extension of themselves. There’s also no other time of year when customers are more likely to share packaging. The brief was to be the John Lewis of Christmas coffee cups, knock Starbucks off their pedestal, and lead the customers conversations. We needed to design cups that were recognised, sought after, talked about, and loved, to enable us to reach the top spot. 

Offering magical coffee moments and an indulgent drink at a great price, in 2019 we sold 3.3 million hot drinks a day, which generated over 525k impressions through organic social media posts.